Is Snapchat Linked to Learning Opportunities?

Recent headlines reference Snapchat, a 2011 multimedia messaging app created by Evan Spiegel, Bobby Murphy, and Reggie Brown:

Snapchat Wednesday introduced a new type of augmented-reality-enhanced interactive lens, Snappables, calling them the first shared AR experiences on the messaging application. (Adweek)

Also Wednesday, Snap’s stock tanked a day after the company acknowledged it’s testing a redesign of the Snapchat redesign. (Deadline)

Is there a way(s) to include Snapchat as a Mobile tech affordance in classroom, online, hybrid instruction?