Back To The Future Day Spurs Product Promos
DeLorean garnered 15 percent of all Back To The Future digital content engagement between Sept. 21 – Oct. 20 directly mentioning the vehicle Source:
(LostRemote)
Toyota’s new Mirai, is a car that uses a variation of the hydrogen fuel cell technology predicted in the 1989 film Source: (Adweek)
During his stay in the future, McFly often referenced a copy of USA Today, which was created specifically for the movie. To celebrate the occasion, USA Today wrapped its paper in a replica of the movie edition Source: (FishbowlNY)
Universal Pictures Home Entertainment and Imperson, an artificial-intelligence software company, teamed up to bring an AI-powered Doc Brown virtual character to the Doc Brown Facebook page, and for 10 days, Facebook users can click the message button to initiate real-time chat conversations with the virtual Doc. Source:(SocialTimes)
Facebook noted that 1 million users joined more than 6,200 events with Back To The Future themes, including outdoor screenings, costume contests, hoverboard photo opportunities, trivia, cover bands, and 1980s dance parties Source: (SocialTimes)