Financial Times to Drop Paywall for 24 Hours

The Financial Times is celebrating 20 years of FT.com by making it free to all for 24 hours, starting at 7 p.m., Wednesday, September 9th (U.K. time). The move to open up the site was based on the Financial Times?€? research that showed when non-subscribers get a taste of the content, they stick around and become subscribers. (Source: FishbowlNY)