Yahoo! in Talks to Acquire Tumblr: Deal Could Reach As High As $1 Billion (Adweek) Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo! is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with the talks. While its revenue is modest, Tumblr has positioned itself as one of the few players in the digital ad world that is well-suited for brand advertising. And Tumblr is also the domain of the young, cool and creative crowd — not currently a Yahoo! sweet spot. AllThingsD Earlier this week, Yahoo! CFO Ken Goldman spoke at JPMorgan’s Global Technology conference and underscored the need for the aging Silicon Valley Internet giant to attract more users from the coveted 18-to-24-years-old age bracket. Along with more marketing, he explicitly said Yahoo! needed to be “cool again.” The Verge Since taking control of Yahoo!, Mayer has pursued a string of acquisitions, including Summly, Astrid, Jybe and others. In addition to the failed Dailymotion acquisition, the company has also been rumored to be looking at Hulu, although Mayer has previously said that the company is shopping for smaller targets valued in the $100 million range.
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